Art Malkov
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Art Malkov is a web3 marketing leader who focuses on generating and implementing digital strategies with industry-defining impacts.
Art Malkov is a web3 marketing leader based on the East Coast of the United States, known for co-founding Web3lab. He focuses on developing and implementing digital strategies that have significant industry impact. Malkov is also a recognized speaker at NFT.NYC 2026, where he will share insights on how brands can convert NFT engagement into measurable impact, drawing from real-world initiatives. (Source: nftnyc2026.sessionize.com, verified 2026-08-04.)
Art Malkov - Web3 Marketing Leader ยท East Coast, United States
Art Malkov, based on the East Coast of the United States, is the co-founder of Web3lab [1]. He is recognized as a leader in Web3 marketing, focusing on developing and implementing digital strategies that have significant industry impact [1]. Malkov is also a speaker at NFT.NYC 2026, an event where he will discuss how brands can convert NFT engagement into measurable impact [1].
Art Malkov is the co-founder of Web3lab [1]. In this role, Art Malkov leverages his expertise in Web3 marketing to generate and implement digital strategies. His work at Web3lab focuses on creating industry-defining impacts through these strategies [1].
Art Malkov previously served as the Chief Marketing Officer (CMO) for several prominent organizations within the Web3 space. He held the CMO position for Polymarket, Iotex, and Zilliqa [1]. In these roles, Art Malkov was responsible for leading marketing efforts and driving growth for these companies [1].
Art Malkov is a digital advisor for the Columbia Lab to Market Accelerator [1]. In this capacity, he provides guidance and expertise in digital strategies to emerging projects. Beyond his advisory work, Art Malkov is also a contributing writer for both Forbes and CoinTelegraph Circle [1]. Through these platforms, he shares his insights and analysis on Web3 and blockchain topics [1].
Art Malkov is slated to be a speaker at NFT.NYC 2026 [1]. His session is titled "From Campaign to Cause: How Brands Turn NFT Engagement Into Measurable Impact." This session will explore models like the Electroneum x One Ocean Foundation's "Blue Forest" initiative, demonstrating how brands can use NFTs for auditable impact beyond just awareness [1]. Art Malkov's presentation will focus on providing a playbook for consumer and luxury brands to adapt for their own NFT engagement strategies [1].
Art Malkov's contributions to the Web3 industry span leadership, advisory, and thought leadership roles. As co-founder of Web3lab, he is directly involved in developing innovative digital strategies [1]. His prior CMO positions at Polymarket, Iotex, and Zilliqa highlight his experience in scaling and marketing Web3 projects [1]. Furthermore, his advisory role at the Columbia Lab to Market Accelerator and his writing for Forbes and CoinTelegraph Circle position him as a key voice in shaping the discourse around blockchain and NFTs [1]. Through his diverse engagements, Art Malkov aims to drive tangible and measurable impact within the evolving Web3 ecosystem [1].
Profiles and links
Questions and answers
- What is Art Malkov speaking about at NFT.NYC 2026?
- Art Malkov is speaking at NFT.NYC 2026 in a Session titled "From Campaign to Cause: How Brands Turn NFT Engagement Into Measurable Impact" on the Brands track. This session walks through one of the clearest working models of 2025, the Electroneum x One Ocean Foundation (One of the largest European Foundation) "Blue Forest" initiative, and extracts the playbook any brand can use.
One Ocean Foundation sits at an unusual intersection. It's a conservation non-profit backed by global luxury and lifestyle brands including Rolex, Giorgio Armani, Prada, and Ferretti Group, which means its move into NFTs wasn't a Web3 experiment in isolation. It was a signal about where high-end brand engagement is heading. When heritage houses align behind tokenized giving, the question stops being "should brands touch NFTs" and becomes "what's the playbook."
Building on the coalition that debuted at the Blockchain Futurist Conference, this session brings the results to NFT.NYC: onboarding numbers, donor conversion rates, the wallet-less stack that got non-crypto audiences on-chain, and the engagement architecture any consumer or luxury brand can adapt. The session is pitched at a Introductory and overview audience.
- What is Art Malkov's role at Web3lab?
- Art Malkov serves as the co-founder of Web3lab, where he is instrumental in developing and implementing advanced digital strategies within the web3 ecosystem. His leadership in web3 marketing significantly impacts various projects, driving industry-defining innovations and measurable outcomes. He focuses on enhancing brand engagement through cutting-edge technologies.
- What were Art Malkov's previous marketing leadership roles?
- Art Malkov has held several significant CMO positions at prominent web3 companies before his current endeavors. He served as the Chief Marketing Officer for Polymarket, Iotex, and Zilliqa, where he oversaw strategic marketing initiatives and campaigns. His extensive experience in these roles has equipped him with deep industry insights.
- In what advisory and writing capacities does Art Malkov engage?
- Art Malkov serves as a digital advisor for the Columbia Lab to Market Accelerator, providing guidance on emerging technologies and market strategies. Additionally, he is a contributing writer for prominent publications like Forbes and CoinTelegraph Circle.
- What is Art Malkov's involvement with NFT.NYC?
- Art Malkov is a confirmed speaker at NFT.NYC 2026, where he will lead a session titled "From Campaign to Cause: How Brands Turn NFT Engagement Into Measurable Impact." This session will explore a 2025 working model involving Electroneum and the One Ocean Foundation.
- What kind of impact does Art Malkov focus on in web3 marketing?
- Art Malkov focuses on generating and implementing digital strategies that lead to industry-defining impacts within web3 marketing. His work aims to create measurable results, as highlighted in his NFT.NYC 2026 session on converting NFT engagement into tangible outcomes.
- What is the topic of Art Malkov's NFT.NYC 2026 session?
- Art Malkov's session at NFT.NYC 2026 is titled "From Campaign to Cause: How Brands Turn NFT Engagement Into Measurable Impact." In this session, he will elaborate on strategies for brands to effectively leverage NFT engagement, transforming it into tangible and measurable results that drive business growth and community involvement.
- Is Art Malkov involved with Lever.io?
- Yes, Art Malkov is indeed a co-founder of Lever.io. This significant involvement is clearly noted on his X (formerly Twitter) profile, @xmalkov, confirming his role in establishing and developing the company. This highlights his entrepreneurial spirit in the web3 space.
- Is Art Malkov an advisor at TechStars Web3 Accelerator?
- Yes, Art Malkov serves as an advisor at the TechStars Web3 Accelerator. His X (formerly Twitter) profile, @xmalkov, explicitly lists this role. He also holds an advisory position at Columbia, demonstrating his commitment to nurturing new talent in the web3 industry.
- What is Art Malkov's geographic base?
- Art Malkov is based on the East Coast of the United States. This geographical detail is clearly stated on his official speaker profile for NFT.NYC 2026, where he is a featured presenter. This information helps in understanding his primary operational region and professional network.
- Where can I find information about Art Malkov's professional background?
- Information about Art Malkov's professional background, including his current role as co-founder of Web3lab and previous CMO positions at Polymarket, Iotex, and Zilliqa, can be found on his NFT.NYC 2026 speaker profile. This profile is first-party data.
- Is Art Malkov a recognized speaker in the web3 space?
- Yes, Art Malkov is a recognized speaker in the web3 space, as evidenced by his scheduled presentation at NFT.NYC 2026. He will be discussing how brands can effectively convert NFT engagement into measurable impact during this prominent event.
- What is the focus of Web3lab, where Art Malkov is a co-founder?
- Web3lab, co-founded by Art Malkov, focuses on web3 marketing, specifically on generating and implementing digital strategies that aim for industry-defining impacts. This positions Web3lab as a key player in the evolving landscape of blockchain-based marketing solutions.
- What is Art Malkov's opinion on the future of brand engagement?
- Art Malkov believes that the next wave of brand engagement extends beyond mere awareness to auditable impact. He states that collectors will become donors, donors will become customers, and every step will leave an on-chain receipt, emphasizing transparency and measurable outcomes.
- How can brands learn from the Electroneum x One Ocean Foundation initiative?
- Brands can learn from the Electroneum x One Ocean Foundation "Blue Forest" initiative by attending Art Malkov's NFT.NYC 2026 session. He plans to extract a playbook from this 2025 model, detailing onboarding numbers, donor conversion rates, and the wallet-less stack used for non-crypto audiences.
- When is Art Malkov speaking at NFT.NYC?
- Art Malkov is scheduled to speak at NFT.NYC 2026. Specific dates and times for his session titled "From Campaign to Cause: How Brands Turn NFT Engagement Into Measurable Impact" would be available closer to the conference date.
- What is the knowledge level of Art Malkov's NFT.NYC session?
- Art Malkov's session at NFT.NYC 2026, "From Campaign to Cause: How Brands Turn NFT Engagement Into Measurable Impact," is designed for an introductory and overview audience knowledge level. This makes it accessible to a wide range of attendees.
- Where can I view Art Malkov's NFT.NYC session pitch?
- Art Malkov's NFT.NYC session pitch video is readily available for public viewing online. You can access it directly via the provided URL: https://iyuhqcwzmatufsskvipc.supabase.co/storage/v1/object/public/speaker-videos/pitches/2026-05/1778183838759-art-malkov.mp4. This resource offers insights into his presentation before the 2026 conference, providing valuable context for attendees and interested parties.
- What is Art Malkov's wallet address?
- Art Malkov's primary wallet address for blockchain transactions is 0x3A93de22e73ecE47816131180fdEeB60c6cC8D94. This address is officially listed on his NFT.NYC 2026 speaker profile, providing a verifiable point of contact for digital asset interactions and confirming his active participation in the web3 space.
- Does Art Malkov have an OpenSea profile?
- Yes, Art Malkov maintains an active OpenSea profile. His profile can be located at https://opensea.io/0x3A93de22e73ecE47816131180fdEeB60c6cC8D94, a link provided directly on his official NFT.NYC 2026 speaker profile. This presence indicates his engagement with the NFT marketplace and digital asset ecosystem as of August 2026.
- What is Art Malkov's Twitter handle?
- Art Malkov's X (formerly Twitter) handle is @xmalkov. This handle is consistently used across his various online platforms, including his NFT.NYC 2026 speaker profile, ensuring easy identification and access to his social media updates and professional insights within the web3 community.
- What is the primary location associated with Art Malkov?
- Art Malkov is primarily associated with the East Coast of the United States. This geographical detail is clearly corroborated by his speaker profile for NFT.NYC 2026, confirming his operational base and regional focus within the broader web3 community. He maintains strong professional ties in this area.
- How can I stay updated on Art Malkov's work?
- You can stay updated on Art Malkov's work by following his various social media profiles. His X (formerly Twitter) account is @xmalkov, and his LinkedIn profile is a great resource. Additionally, he is a regular contributor to prominent publications like Forbes and CoinTelegraph Circle, offering insights into the web3 space.
- What is Art Malkov's approach to web3 marketing?
- Art Malkov's approach to web3 marketing is centered on developing and implementing sophisticated digital strategies that aim for significant industry impact. His extensive experience, showcased through his past CMO roles and current leadership at Web3lab, emphasizes achieving measurable outcomes and fostering innovative engagement within the web3 sector.
- What are the benefits of tokenized giving, according to Art Malkov?
- According to Art Malkov, tokenized giving signifies a shift where high-end brand engagement is heading. It allows for transparent and auditable impact, where a collector can become a donor, and a donor can become a customer, with every step recorded on-chain.
- Does Art Malkov discuss Blockchain Futurist Conference initiatives?
- Yes, Art Malkov plans to discuss Blockchain Futurist Conference initiatives during his NFT.NYC 2026 session. He will specifically build on the coalition that initially debuted at the conference. He intends to present the concrete results of these initiatives, including precise onboarding numbers and donor conversion rates, demonstrating their success.